KAKUTE Takwimu Vijijini is a youth-driven market research platform for medium and large FMCGs to conduct competitive and trend analysis of rural markets through quantitative small business information.
As a social enterprise organization, we are creating a network of youth in rural villages across Tanzania, connecting youth-led organizations to the data they need to make strategic decisions in providing their products and services.
Our network of youth data collectors are empowered by innovative tools that function offline, instantaneously reward survey completion, automate survey verification and ensure quality.
Our approach creates youth employment opportunities, while also increasing the quality of data collected through the deep contextual understanding and existing community relationships of our young, local data collectors.
Takwimu Vijijini unlocks market information at the village, ward and district level enabling businesses, NGOs and governments to make better decisions. We do this through a network of data collectors, smart tools, open-data principles, and collaborative partnerships. The data collection, dashboard, and open data are supported by business, NGO and government stakeholders’ paid access to high-resolution market data. For many youth entrepreneurs, there is a short window of time in which narrowing their solution or choosing the right location for their operations, determines the sustainability of their business. By partnering with youth networks, we are disseminating the market data to youth entrepreneurs to inform their decisions and increase their access to the market.
We are currently in our pilot phase running out data collection in a single district in the Arusha region. During this pilot, we will be field testing our data collection tools, and our network of youth data collectors to produce meaningful, trustworthy datasets that empower organizations to make data-driven strategic decisions. The pilot is being generously funded by Data Local Impact Innovation Challenge (DLIIC) under there Window 3 grant.
DLIIC aims to engage, support, and connect Tanzanian innovators, developers, and solution providers to each other and to opportunities to make a difference in people’s lives. To learn more, open this link http://www.dliinnovationchallenge.or.tz